Choosing the right HeyGen pricing plan can save you hundreds of dollars a year — or cost you valuable features you actually need. In this guide, we break down every plan, every included feature, and what the credit system actually means in practice so you can make the smartest choice for your workflow.
HeyGen Pricing Overview (2025)
HeyGen offers four main tiers: Free, Creator, Team, and Enterprise. Pricing is transparent for the first three tiers, while Enterprise is custom-quoted based on organization size and needs.
Free Plan — $0/month
The free plan is genuinely functional, not just a teaser. You get:
- 3 videos per month
- Up to 3 minutes per video
- 720p export quality
- 3 Avatar IV videos per month
- 500+ stock video avatars
- 30+ language support
- Access to basic templates
The main limitation: all free-tier videos include a HeyGen watermark. This makes free videos unsuitable for client-facing or professional use, but perfect for exploring the platform and testing what’s possible.
Best for: Testing HeyGen before committing, students, hobbyists.
Creator Plan — $29/month ($24/month billed annually)
This is the plan most individual creators and small businesses will land on, and for good reason. The Creator plan removes watermarks and unlocks:
- Unlimited avatar videos (no monthly cap on videos)
- Videos up to 30 minutes long
- 1080p HD export quality
- 200 Premium Credits per month
- 1 custom video avatar (your own face)
- 700+ stock avatars
- Voice cloning
- 175+ languages and dialects
- Unlimited dubbing/translation (without lip-sync)
Understanding the 200 Premium Credits
Premium Credits are consumed by the most advanced features. Here’s the breakdown:
- Avatar IV video: 20 credits per minute
- Video translation with lip-sync: 5–10 credits per minute
- AI image generation: 2 credits per image
- Video Agent: 20 credits per minute
At 20 credits/minute for Avatar IV, your 200 monthly credits translate to roughly 10 minutes of Avatar IV content. For many creators, that’s sufficient — a 10-minute video is substantial. If you need more Avatar IV time, you can purchase additional credits.
Best for: Content creators, marketers, freelancers, educators, affiliate marketers.
Team Plan — $39/seat/month
The Team plan is designed for companies and agencies with multiple users collaborating on video production. Beyond everything in Creator, it adds:
- 4K Ultra HD export
- Faster processing priority
- Multiple user seats
- Collaboration and review tools
- Expanded custom avatar capabilities
- Brand kit and asset management
Best for: Marketing teams, agencies, companies with 3+ video creators working collaboratively.
Enterprise Plan — Custom Pricing
For large organizations, HeyGen offers custom enterprise agreements that include dedicated account management, custom API limits, SSO integration, advanced security controls, and SLA guarantees. Contact HeyGen’s sales team directly for enterprise pricing.
Best for: Large corporations, media companies, organizations with 20+ users.
Annual vs. Monthly Billing
Choosing annual billing saves you roughly 17% compared to monthly. For the Creator plan:
- Monthly billing: $29/month = $348/year
- Annual billing: $24/month = $288/year
- Savings: $60/year
If you’re committed to using HeyGen for content creation, annual billing is the obvious choice.
What Do Premium Credits Actually Buy You?
Think of Premium Credits as a separate budget for HeyGen’s most computationally intensive features. Standard avatar videos using non-Avatar-IV models don’t consume Premium Credits — you can create those unlimited on the Creator plan.
Premium Credits are spent when you use:
- Avatar IV (the most realistic model)
- Lip-synced video translation
- AI-generated images and video assets
- Video Agent (interactive AI video)
Key note: Unused Premium Credits do NOT carry over month to month. Plan your usage accordingly.
Is HeyGen Worth the Price?
Consider the alternative: hiring a video production company for a single professional video typically costs $1,000–$5,000. A freelance video editor runs $50–$150/hour. At $24/month on the Creator plan, HeyGen pays for itself after a single avoided production.
For content creators and marketers producing regular video content, the ROI is clear. The Creator plan at $24/month is exceptional value for the quality output it enables.
HeyGen Pricing FAQ
Does HeyGen have a free trial?
Yes — the free plan is effectively a permanent free trial with 3 videos per month. No credit card required.
Can I cancel anytime?
Yes. Monthly plans can be cancelled before the next billing date. Annual plans are billed upfront and are non-refundable after the cancellation window.
Do credits roll over?
No. Premium Credits reset monthly and unused credits are forfeited.
What happens when I run out of Premium Credits?
You can purchase additional credit packs without upgrading your plan, or you can continue creating videos using non-Avatar-IV models, which don’t require credits.