If you’re exploring AI-powered content creation, Frase is likely on your radar. This platform aims to make writing, researching, and optimizing content easier and more SEO-friendly. In this Frase review, I’ll focus on its AI writing tool to see how well it performs and if it can match a human writer’s capabilities.
What is Frase?
Frase is an all-in-one content software that helps identify opportunities and generate SEO-optimized content. While Frase includes a range of features for content planning and SEO, this review focuses on its AI-powered writing tool.
Pros and Cons of Frase AI
Pros
- User-friendly interface
- SEO-optimized content based on top-ranking search results
- Content quality reads naturally and smoothly
- Great for organizing content structure
Cons
- Not ideal for crafting introductions and conclusions
- Occasional minor grammar issues
- Requires some human editing for best results
My Experience Using Frase AI
I tried out Frase’s AI writer to create a blog post and observed how well it worked, from setting up to generating content.
Getting Started with Frase
Setting up Frase is easy. After creating a profile, you choose your business size and view Frase’s pricing options. There are three main plans:
- Basic: $45/month ($38 if paid annually), ideal for solo users.
- Team: $115/month ($97 if paid annually), suitable for teams.
- Enterprise: Customizable for businesses needing tailored features.
For unlimited AI writing access, you’ll need to add $35/month to your plan.
Using Frase’s AI Writing Tool
When you log in, you start a new document and add your primary keyword to the “Target Search Query” field. Frase then scans the top search results and provides suggestions for structuring your content.
For this test, I used the keyword “What is content marketing?” The platform displayed top-performing articles, allowing me to choose relevant sections to structure my content. After setting up the article framework, I used Frase’s AI tool to fill in each section. All it took was a click on “Write for Me” below each heading, and Frase automatically generated content based on the structure I provided.
Content Quality
The AI-generated content was solid. Here’s what I noted:
- Information Quality: Frase pulls data from high-ranking content, making the information accurate and comprehensive. This feature helps align the article with top SEO standards.
- Writing Style: For an AI tool, the writing style was impressively natural. While it occasionally needed a touch-up for grammar or sentence flow, the content was coherent and relevant.
Would I Publish This Content?
While the AI-generated text was well-structured and informative, I’d recommend editing before publishing. A few adjustments, such as improving grammar, adding a personalized introduction and conclusion, and expanding on certain points, would elevate the quality. With minor edits, Frase’s AI-generated content can be suitable for publication.
Frase AI’s Unique Strengths and Weaknesses
Strengths
Frase shines as a tool for structuring articles, filling in sections, and improving SEO alignment. The “Target Search Query” feature lets users quickly build content frameworks based on top-performing articles, making the writing process more efficient.
Weaknesses
Frase’s AI tool does require human intervention for introductions and conclusions to create a cohesive, engaging piece. Also, while grammar errors are minimal, they do exist and need fixing to ensure polished content.
Commonly Asked Questions
Is Frase AI Content SEO-Friendly?
Yes, Frase is designed for SEO content creation. It enables content comparison with top-ranking search results, allowing users to optimize articles for search engine visibility.
Is Frase AI’s Content Plagiarism-Free?
Despite relying on search data for insights, Frase generates unique, plagiarism-free content that passes standard checks. This originality ensures you’re not simply rephrasing existing material.
Conclusion
Frase offers a highly effective AI content tool, especially for structuring and researching SEO-friendly articles. While it doesn’t fully replace human writers, its AI can save time and enhance productivity. With Frase, content creators gain a reliable assistant for building article frameworks, generating informative sections, and aligning content with SEO best practices.
