GetResponse has over 350,000 global users and offers more than just email marketing. It’s a comprehensive platform for businesses looking to manage their entire marketing strategy in one place. We tested it out to give you an honest look at its strengths and weaknesses.
What Is GetResponse?
Primarily known as an email marketing platform, GetResponse is better described as a marketing hub. It supports list building, customer engagement, and lead nurturing across multiple channels like email, SMS, live chat, and even automated workflows. With tools like landing page and website builders, eCommerce options, and AI-powered campaign generation, GetResponse is designed to handle every stage of the customer journey without the need for third-party integrations.
Key Features
- Email Marketing & AI Generation: Design beautiful, AI-generated emails and newsletters. Customize emails with the drag-and-drop editor or use pre-made templates for quick creation.
- Automation & Workflows: Use autoresponders and advanced workflows to create multi-step automation sequences for tasks like cart abandonment reminders and post-purchase follow-ups.
- Customizable Dashboard: Tailor your dashboard with widgets to prioritize frequently used tools and track new contacts and campaign performance at a glance.
- eCommerce Tools: Connect your store (Shopify, WooCommerce, etc.) to GetResponse for abandoned cart recovery, product recommendations, and transactional emails.
- Webinars and Paid Ads Management: Run webinars to engage your audience or manage ad campaigns on Google and social media directly from GetResponse.
Pros
- Generative AI: Create content in seconds with AI-driven tools, saving time on email creation, landing page design, and more.
- All-in-One Platform: Covers all aspects of digital marketing, reducing the need for multiple subscriptions.
- Beginner-Friendly Interface: Easy for newcomers, with a customizable dashboard that enhances usability.
- High Deliverability: Boasts a 99%+ email deliverability rate, enhancing reach and engagement.
Cons
- Price Tied to Contact List Size: Pricing increases with contact count, which could become costly as your list grows.
- Advanced Features Only on Premium Plans: Features like webinars and complex automations require higher-tier subscriptions.
Pricing
GetResponse offers a Free Plan with basic email and website creation tools for small lists under 500 contacts. Paid plans start at $19/month for the Email Marketing plan, $59/month for Marketing Automation, and $119/month for Ecommerce Marketing. Contact sales for custom pricing on the Max and Max2 enterprise plans.
Final Verdict
GetResponse is a strong choice for businesses wanting a complete digital marketing solution. Its vast feature set, including AI-generated campaigns, customizable dashboard, and strong eCommerce support, make it ideal for managing multi-channel campaigns. However, budget-conscious users might find the tiered pricing model challenging as their contact lists grow.
